The success of ALICE IN WONDERLAND has proved one thing: people will pay to see any piece of crap in 3D. I make no secret that I didn’t love ALICE but I think what bothered me the most about that movie was how terrible the 3D was. Would I have enjoyed it more in 2D? Probably not but I don’t think I’d have been as distracted by the awful 3D conversion process.
Theater owners can see though that people are willing to shell out a couple extra bucks to see a movie in 3D so what do you think they’re going to do? Price gouging! They’re going to actually make that premium higher so they can fleece the movie-going public.
According to a survey by the Wall Street Journal, 3D ticket prices have risen on average $1.50 across the United States with the cost almost doubling in cities like New York and Los Angeles. The average cost of a 3D ticket has increased from an average of $13.60 to $14.73 and if you want to see it in Imax 3D? Well that’ll cost you $16.63 on average (up from $15.13).
source:http://www.joblo.com/index.php?id=31423
